What is Domain Authority and How to Find Out Your Website DA
Google and SEO

What is Domain Authority and How to Find Out Your Website DA

When it comes to search engine optimization (SEO), one of the key metrics that website owners and digital marketers should be familiar with is Domain Authority (DA).

Developed by Moz, Domain Authority is a score that predicts how well a website will rank on search engine result pages (SERPs).

In this article, we will explore what Domain Authority is and how you can check it for your website.

  1. What is Domain Authority?
  2. How to Check Domain Authority?
  3. Improving Your Domain Authority
  4. Conclusion
  5. Frequently Asked Questions

What is Domain Authority?

Domain Authority is a metric that ranges from 1 to 100, with higher scores indicating a greater ability to rank on search engines.

It is calculated by taking into account various factors such as the number of backlinks, the quality of those backlinks, the relevance of the content, and other SEO-related factors.

It is important to note that Domain Authority is not a metric used by search engines themselves, but rather a tool developed by Moz to provide insights into a website’s potential to rank well.

It is based on a logarithmic scale, meaning that it is easier to improve your Domain Authority score from 20 to 30 than it is to improve it from 70 to 80.

How to Check Domain Authority?

There are several ways to check the Domain Authority of your website:

Use Moz’s Link Explorer

Moz offers a free tool called Link Explorer that allows you to check the Domain Authority of any website. Simply enter the URL of your website into the search bar, and it will provide you with the Domain Authority score.

Install MozBar

Moz also offers a browser extension called MozBar, which allows you to view the Domain Authority of any website directly from your browser. This can be a convenient way to quickly check the Domain Authority of multiple websites.

Use other SEO tools

There are several other SEO tools available, such as Ahrefs, SEMrush, and Majestic, that provide their own version of Domain Authority. These tools can give you additional insights and metrics to help you analyze your website’s SEO performance.

Improving Your Domain Authority

While Domain Authority is not a metric that you can directly control, there are several strategies you can implement to improve it:

Focus on quality backlinks

Building high-quality backlinks from authoritative websites is one of the most effective ways to improve your Domain Authority.

This can be done through guest blogging, creating valuable content that others want to link to, and reaching out to relevant websites for link opportunities.

Create valuable and relevant content

Producing high-quality content that is relevant to your target audience will not only attract more visitors to your website but also increase the likelihood of other websites linking to it.

This, in turn, can positively impact your Domain Authority.

Optimize on-page SEO

Ensure that your website is properly optimized for search engines by optimizing meta tags, using relevant keywords, and improving the overall user experience.

This can help search engines understand the relevance and value of your website, potentially improving your Domain Authority.

Monitor and remove toxic backlinks

Regularly monitor your backlink profile and disavow any toxic or spammy links that may be negatively impacting your Domain Authority. This can be done using various SEO tools or through manual analysis.

Remember, improving your Domain Authority takes time and effort. It is important to focus on building a strong and reputable online presence by consistently implementing effective SEO strategies.


Domain Authority is a valuable metric for understanding the potential ranking ability of a website.

By checking and working to improve your Domain Authority, you can enhance your website’s visibility and organic search performance.

Utilize the available tools and strategies to monitor and optimize your Domain Authority, and you’ll be on your way to improving your overall SEO efforts.

Frequently Asked Questions

1. What is domain authority (DA), and why is it important for websites?

Domain authority (DA) is a metric developed by Moz that predicts a website’s ability to rank in search engine results pages (SERPs).

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It is based on various factors such as the quantity and quality of backlinks, domain age, content relevance, and overall authority.

DA is important for websites because it helps gauge their SEO performance, competitiveness, and potential visibility in search results compared to other websites.

2. How is domain authority calculated, and what factors influence it?

Domain authority is calculated using a proprietary algorithm developed by Moz, which considers over 40 different factors related to a website’s backlink profile, domain age, content quality, user engagement, and overall authority.

Some of the key factors that influence domain authority include the number and quality of inbound links from other websites, the diversity of referring domains, the relevance and topical authority of content, and the overall trustworthiness and credibility of the website.

3. What is a good domain authority score, and how does it compare to other websites?

Domain authority scores range from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results.

While there is no universally defined threshold for what constitutes a “good” domain authority score, websites with scores above 50 are generally considered to have a strong SEO foundation and competitive advantage.

However, it’s essential to compare domain authority scores within the same niche or industry, as scores can vary widely across different sectors and markets.

4. How can I find out my website’s domain authority score?

You can find out your website’s domain authority score by using online tools and services provided by SEO platforms such as Moz, Ahrefs, SEMrush, and Majestic.

These tools typically offer domain analysis features that allow you to enter your website’s URL and retrieve its domain authority score along with other relevant SEO metrics and insights.

5. What are some factors that can affect my website’s domain authority over time?

Several factors can affect your website’s domain authority over time, including:

Backlink growth

Acquiring high-quality backlinks from authoritative and relevant websites can positively impact your domain authority over time.

Content quality

Publishing high-quality, relevant, and engaging content that attracts natural links, social shares, and user engagement can contribute to improved domain authority.

Technical SEO

Optimizing technical aspects of your website such as site speed, mobile-friendliness, crawlability, and indexability can enhance your domain authority and overall SEO performance.

User experience

Providing a positive user experience through intuitive navigation, fast loading times, clear site structure, and valuable content can indirectly influence domain authority by increasing user engagement and satisfaction.

Competitive landscape

Changes in the competitive landscape, such as the emergence of new competitors, shifts in search engine algorithms, or industry trends, can impact your website’s relative authority and influence its domain authority over time.

6. How often should I check my website’s domain authority, and why is it important to monitor it regularly?

It’s advisable to check your website’s domain authority periodically, such as once a month or quarterly, to monitor trends, track progress, and identify potential issues or opportunities for improvement. Regular monitoring of domain authority is important because:

Performance tracking

It allows you to track changes in your website’s SEO performance, competitiveness, and visibility in search results over time.


It helps you benchmark your domain authority against competitors and industry peers to assess your relative standing and identify areas for improvement.

Diagnostic insights

It provides diagnostic insights into potential issues affecting your website’s authority, such as spammy backlinks, penalties, or technical SEO issues, allowing you to address them promptly.

Goal setting

It enables you to set realistic goals, targets, and milestones for improving your website’s domain authority and overall SEO performance based on data-driven insights and trends.

7. What are some strategies for improving my website’s domain authority?

To improve your website’s domain authority, consider implementing the following strategies:

Build quality backlinks

Focus on acquiring natural, authoritative, and relevant backlinks from reputable websites in your industry or niche through outreach, content promotion, partnerships, and guest blogging.

Create high-quality content

Publish valuable, engaging, and shareable content that addresses the needs, interests, and pain points of your target audience, attracting organic links, social shares, and user engagement.

Optimize on-page SEO

Optimize on-page elements such as title tags, meta descriptions, headings, image alt text, and internal linking to improve the relevance, visibility, and crawlability of your content for search engines.

Improve technical SEO

Enhance technical aspects of your website such as site speed, mobile responsiveness, site architecture, HTTPS security, XML sitemaps, and canonicalization to ensure optimal crawlability, indexability, and user experience.

Enhance user experience

Prioritize user experience by improving website usability, navigation, accessibility, and mobile-friendliness to increase engagement, reduce bounce rates, and enhance overall satisfaction.

Monitor and disavow toxic backlinks

Regularly monitor your backlink profile for spammy, low-quality, or toxic backlinks using tools such as Google Search Console or third-party SEO platforms, and disavow them to prevent negative impacts on your domain authority.

8. Are there any limitations or caveats to consider when interpreting domain authority scores?

While domain authority is a valuable metric for assessing a website’s SEO performance and authority, there are some limitations and caveats to consider when interpreting domain authority scores:

Relative comparison

Domain authority scores should be interpreted in the context of your specific niche or industry, as scores may vary widely across different sectors and markets.

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Algorithm updates

Domain authority scores are subject to changes and updates in the underlying algorithm, which may impact score fluctuations or interpretations over time.

Third-party data

Domain authority scores provided by third-party SEO platforms may not always align perfectly with search engine algorithms or rankings, as they are based on proprietary methodologies and data sources.

Correlation vs. causation

While domain authority correlates strongly with search engine rankings and visibility, it is a predictive metric rather than a direct causal factor, and improving domain authority does not guarantee higher rankings or traffic.

9. How can I leverage my website’s domain authority to improve SEO and visibility?

To leverage your website’s domain authority to improve SEO and visibility, consider the following strategies:

Target competitive keywords

Focus on targeting competitive keywords and topics within your niche or industry that align with your website’s expertise, authority, and relevance, leveraging your domain authority to compete effectively for organic search rankings.

Earn featured snippets

Optimize your content to appear in featured snippets, knowledge panels, answer boxes, and other prominent SERP features, leveraging your domain authority to enhance visibility and attract organic traffic.

Expand content reach

Amplify the reach and visibility of your content through strategic content promotion, social sharing, influencer outreach, and syndication, leveraging your domain authority to attract natural backlinks, social signals, and referral traffic.

Build brand reputation

Invest in building and maintaining a strong brand reputation, credibility, and trustworthiness through consistent branding, positive user experiences, thought leadership, and community engagement, leveraging your domain authority as a signal of authority and trust to users and search engines.

Diversify traffic sources

Diversify your traffic sources beyond organic search by investing in paid advertising, email marketing, social media marketing, and other channels, leveraging your domain authority as a foundation for attracting and retaining audiences across different platforms and mediums.

10. What are some reliable tools and resources for finding out my website’s domain authority and monitoring SEO performance?

Some reliable tools and resources for finding out your website’s domain authority and monitoring SEO performance include:


Moz offers a suite of SEO tools, including Moz’s Link Explorer, which provides domain authority scores, backlink analysis, and competitive insights for websites.


Ahrefs offers comprehensive SEO tools, including Site Explorer, which provides domain authority scores, backlink analysis, keyword research, and site audit capabilities.


SEMrush offers SEO tools such as Domain Overview, which provides domain authority scores, organic traffic data, keyword rankings, and competitive analysis features.

Google Search Console

Google Search Console provides essential SEO insights and performance data directly from Google, including impressions, clicks, backlink data, index coverage, and manual actions for your website.

Google Analytics

Google Analytics offers website analytics and traffic data, including organic search traffic, referral sources, user behavior, and conversion tracking, to measure and monitor SEO performance over time.

By leveraging these tools and resources, you can gain valuable insights into your website’s domain authority, SEO performance, and competitive landscape, enabling you to make informed decisions and optimizations to improve your website’s visibility and effectiveness in search engine results.

These questions and answers above should provide comprehensive insights into domain authority and how to find out your website’s domain authority, helping you understand its significance, implications, and strategies for improvement in the context of SEO and online visibility.

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