why AdSense rejects some blogs
Google and SEO

Why does Google AdSense reject some blogs?

What is Google AdSense?

Google AdSense is a popular advertising program that allows website owners to monetize their blogs and earn revenue through targeted ads.

However, not all blogs are accepted into the AdSense program. In this article, we will explore some of the common reasons why Google AdSense rejects certain blogs and provide tips on how to improve your chances of getting approved. But first, let’s discuss the process of application.

Applying for Google AdSense

Applying for Google AdSense is a straightforward process, but it requires some preparation and attention to detail. Here’s how to do it:

1. Create a Website or Blog

Before applying for AdSense, you need to have a website or blog with original content. Make sure your site adheres to Google’s policies and guidelines, such as having sufficient content, a clear navigation structure, and no prohibited content like adult material or copyrighted material.

2. Sign Up for AdSense

Visit the Google AdSense website and sign up for an account. You’ll need to provide information about your website, including its URL, language, and the country you’re located in.

3. Add Ad Code to Your Site

Once your AdSense account is approved, you’ll receive ad code that you need to add to your website. This code allows Google to display ads on your site. You can place ads in various locations, such as within your content, sidebar, or header.

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4. Wait for Approval

After adding the ad code to your site, Google will review your application. This process typically takes a few days to a few weeks. During this time, continue to focus on creating quality content for your site.

5. Receive Approval Notification

If your application is approved, you’ll receive an email notification from Google. This email will contain instructions on how to get started with AdSense and how to customize your ad settings.

6. Start Earning

Once your AdSense account is approved and ads are running on your site, you can start earning money whenever visitors click on the ads or view them (depending on the ad type). Keep track of your earnings through the AdSense dashboard and explore ways to optimize your ad placements for better performance.


Reasons for Rejection

If Google AdSense rejects your application, don’t worry! It simply means they couldn’t approve it at that time. Reasons for rejection could include insufficient content on your website, not following Google’s policies, or issues with your website’s design.

Don’t get discouraged—take this opportunity to improve your website by adding more original content, fixing any policy violations, and making your site more user-friendly.

You can reapply for AdSense once you’ve addressed the reasons for rejection. Remember, many successful websites faced rejection before being accepted, so keep learning and trying!

1. Insufficient content

One of the most common reasons for AdSense rejection is having insufficient content on your blog.

Google requires that your blog has a sufficient amount of high-quality, original content before it can be considered for AdSense approval. This means that your blog should have a significant number of well-written articles that provide value to your readers.

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To increase your chances of approval, make sure to focus on creating unique and informative content.

Avoid copying content from other sources or using automated content generators, as this can lead to immediate rejection from the AdSense program.

2. Violation of AdSense policies

Google has strict policies in place to ensure the quality and integrity of the AdSense program. If your blog violates any of these policies, it is likely to be rejected. Common policy violations include:

  • Placing ads on pages with adult or illegal content
  • Clicking on your own ads or encouraging others to do so
  • Manipulating ad behavior to generate false clicks or impressions
  • Using deceptive tactics to increase ad clicks

Before applying for AdSense, carefully review the program policies and ensure that your blog complies with all the guidelines.

It is also a good idea to regularly monitor your blog to ensure that you are not unknowingly violating any policies.

3. Poor website design and user experience

The design and user experience of your blog play a crucial role in AdSense approval. If your blog has a cluttered layout, excessive ads, or a slow loading speed, it may be rejected by AdSense.

Google values user experience and wants to ensure that the ads are displayed on websites that provide a positive browsing experience for visitors.

To improve your chances of approval, focus on creating a clean and user-friendly design for your blog.

Optimize your website for fast loading times, minimize the number of ads, and ensure that your content is easily accessible and well-organized.

4. Insufficient traffic

While Google does not explicitly state that a minimum amount of traffic is required for AdSense approval, having a decent amount of traffic can improve your chances.

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When reviewing your blog, Google may consider the amount of traffic as an indicator of the blog’s quality and potential to generate ad revenue.

If your blog is new and does not yet have a significant amount of traffic, it may be beneficial to focus on building your audience before applying for AdSense.

Promote your blog through social media, guest posting, and search engine optimization to attract more visitors and increase your chances of approval.

5. Inadequate navigation and organization

Another reason for AdSense rejection is having inadequate navigation and organization on your blog. Google wants to ensure that visitors can easily navigate through your website and find the content they are looking for.

If your blog lacks clear menus, categories, or search functionality, it may be deemed unfit for displaying AdSense ads.

Take the time to organize your blog’s content in a logical and user-friendly manner. Create clear menus and navigation links, use relevant categories and tags, and consider adding a search bar to help visitors find what they need.


Google AdSense rejects some blogs for various reasons including insufficient content, policy violations, poor website design, low traffic, and inadequate navigation.

By addressing these issues and following the guidelines provided by Google, you can increase your chances of getting approved for the AdSense program and start monetizing your blog.

Remember to comply with Google’s policies and guidelines to maintain your AdSense account in good standing.

This includes avoiding invalid click activity, not clicking on your own ads, and ensuring that your website continues to provide valuable content to visitors.

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