repurposing old content
Content Writing

Guide to Repurposing Your Blog’s Existing Content

Why is Repurposing Old Content Smart?

Repurposing your existing content is a smart and efficient way to attract new visitors and engage with your audience in different ways.

By transforming your blog posts, articles, and other written content into various formats like videos, infographics, and podcasts, you can reach a wider audience and make the most of your valuable content.

In this guide, we will explore the benefits of repurposing content and provide you with practical tips on how to do it effectively.

The Benefits of Repurposing Content

Repurposing content offers several advantages for bloggers and content creators. Here are some key benefits:

Increased Reach

By repurposing your content into different formats, you can reach a wider audience who may prefer consuming information in formats other than written text.

Improved Engagement

Different formats appeal to different types of learners and audiences. By offering your content in various formats, you can engage with your audience in new and exciting ways.

Enhanced SEO

Repurposing content allows you to target different keywords and expand your online visibility. Each format can be optimized for specific keywords, improving your chances of ranking higher in search engine results.

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Time and Effort Savings

Repurposing existing content saves you time and effort compared to creating new content from scratch. You can leverage your existing ideas and research to create new formats, maximizing your content’s value.

Choosing the Right Formats

When repurposing content, it’s important to choose the right formats that align with your target audience’s preferences and your content’s goals. Here are three popular formats to consider:


Videos are a highly engaging format that can bring your content to life. Consider turning your blog posts into video scripts or creating tutorial videos based on your expertise. You can use platforms like YouTube or Vimeo to host and share your videos, reaching a vast audience of video consumers.


Infographics are visually appealing and can present complex information in a digestible format. Convert your data-driven articles or step-by-step guides into visually stunning infographics using tools like Canva or Adobe Illustrator. Infographics are highly shareable on social media platforms, increasing your content’s visibility.


Podcasts are a popular format for consuming information on the go. Repurpose your written content into podcast episodes, allowing your audience to listen to your insights and expertise while multitasking. Platforms like Apple Podcasts and Spotify make it easy to host and distribute your podcast episodes.

Repurposing Tips and Best Practices

Repurposing old content on your blog can breathe new life into your archives and provide value to your audience in different ways. Here are some tips and best practices to ensure that your repurposed content is effective:

1. Audit Your Content

Start by reviewing your existing blog content to identify posts that have performed well in the past or are evergreen topics that are still relevant to your audience.

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2. Identify Repurposing Opportunities

Look for ways to repurpose your content into different formats such as infographics, videos, podcasts, slideshows, or downloadable guides. For example, a blog post with step-by-step instructions can be repurposed into a video tutorial.

3. Update and Refresh

Before repurposing, update any outdated information or statistics to ensure accuracy. Also, consider refreshing the content to provide new insights or perspectives.

4. Target Different Audiences

Tailor your repurposed content to appeal to different segments of your audience. For instance, if your original blog post was aimed at beginners, you could repurpose it into an advanced guide for experienced users.

5. Optimize for SEO

Apply SEO best practices to your repurposed content to improve its visibility in search engines. This includes optimizing titles, meta descriptions, and using relevant keywords.

6. Cross-Promote

Promote your repurposed content across different channels such as social media, email newsletters, and other relevant platforms to reach a wider audience.

7. Create Evergreen Content

Focus on repurposing content that has timeless value and can remain relevant for an extended period. Evergreen content continues to attract traffic and engagement over time.

8. Experiment with Formats

Don’t be afraid to experiment with different formats and mediums to see what resonates best with your audience. You might find that certain formats perform better than others.

9. Add Visuals and Multimedia

Enhance your repurposed content with visuals such as images, charts, or graphs to make it more engaging and easier to consume.

10. Monitor Performance

Track the performance of your repurposed content to see how it’s resonating with your audience. Use analytics tools to measure metrics such as traffic, engagement, and conversion rates.

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11. Interlink Repurposed Content

Whenever possible, link back to the original blog post and other related content on your website to encourage further exploration and improve SEO.

12. Collect Feedback

Encourage feedback from your audience to understand what types of repurposed content they find most valuable. Use this insight to refine your repurposing strategy over time.


Repurposing old content on your blog is an incredibly effective strategy for maximizing the value of your existing resources and engaging your audience in new and meaningful ways.

By repurposing content, you can breathe new life into your archives, reach new segments of your audience, and extend the longevity of your most valuable assets.

Additionally, repurposing allows you to optimize your content for different platforms and formats, ensuring that it remains relevant and accessible across various channels.

Moreover, repurposing content can save time and resources while still delivering valuable information and insights to your audience.

Overall, incorporating repurposing into your content strategy can lead to increased traffic, engagement, and brand visibility, making it a valuable technique for any blog or content creator.

By following these tips and best practices, you can effectively repurpose old content on your blog to provide ongoing value to your audience and maximize the impact of your content marketing efforts.

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