Mashable as an Inspiration for your Blog
- Why Mashable?
- 1. Founding and Early Years (2005-2010)
- 2. Social Media and Technology Reporting
- 3. Expansion into Entertainment and Culture (2010-2015)
- 4. Pivot to Video and Visual Storytelling
- 5. Social Good Initiatives
- 6. Digital Media Landscape Recognition
- 7. Sale to Ziff Davis (2017)
- 8. Mashable’s Influence on Internet Culture
- Conclusion
Why Mashable?
In this series of articles, we are examining blogs that grew and outdid themselves. This is in a bid to derive inspiration for those days that we feel a little disjointed, and cannot seem to go forward. Keep in mind that Mashable also started as a blog, and is still a blog.
Founded in 2005 by Pete Cashmore, this blog covers technology, entertainment, and lifestyle. Its estimated revenue is $20 million.
Mashable is a digital media and entertainment company founded in 2005 by Pete Cashmore. Originally launched as a blog focusing on social media news, Mashable has evolved into a comprehensive source for technology, digital culture, and entertainment. Here’s a brief history, including some notable moments:
1. Founding and Early Years (2005-2010)
Mashable was founded by Pete Cashmore in Aberdeen, Scotland, when he was just 19 years old. The site gained attention for its early coverage of social media trends and emerging technologies. Mashable quickly became a go-to resource for the latest news and developments in the digital world.
2. Social Media and Technology Reporting
Mashable’s early success was closely tied to its in-depth coverage of social media platforms, technological innovations, and internet culture. The site’s reporting on major developments, such as the rise of Facebook and Twitter, contributed to its reputation as a leading tech news outlet.
3. Expansion into Entertainment and Culture (2010-2015)
Over the years, Mashable expanded its coverage beyond technology to include entertainment, lifestyle, and culture. This shift broadened the site’s appeal and attracted a more diverse audience interested in the intersection of technology and daily life.
4. Pivot to Video and Visual Storytelling
Mashable adapted to changing media consumption habits by placing a strong emphasis on video content. The platform invested in producing visually engaging videos and multimedia stories, aligning with the growing demand for dynamic and shareable content.
5. Social Good Initiatives
Mashable has been involved in various social good initiatives, using its platform to raise awareness about important social issues. Campaigns like the “Social Good Summit” demonstrated the company’s commitment to leveraging technology and media for positive change.
6. Digital Media Landscape Recognition
Mashable received numerous accolades for its role in shaping the digital media landscape. The company was recognized for its innovative approach to storytelling, audience engagement, and its ability to stay ahead of digital trends.
7. Sale to Ziff Davis (2017)
In 2017, Mashable faced financial challenges, leading to its acquisition by Ziff Davis for a reported $50 million. The acquisition marked a new chapter for Mashable under new ownership, with a continued focus on digital content creation and audience engagement.
8. Mashable’s Influence on Internet Culture
Mashable’s impact on internet culture is notable, with the site contributing to the spread of memes, trends, and viral content. Its coverage often reflects and shapes the ever-evolving landscape of online communities and digital communication.
Conclusion
While Mashable has experienced shifts and challenges in the competitive digital media industry, it remains a prominent player known for its dynamic coverage of technology, entertainment, and digital culture.
The company’s ability to adapt to changing trends and engage with its audience through various media formats has been a key factor in its ongoing relevance.