Why Ars Technica?

In this series, we have been highlighting blogs that have grown in an extraordinary manner and which one could emulate.

Founded in 1998 by Ken Fisher, this blog covers technology and science. It is owned by Condé Nast, and its estimated revenue is $10 million.

A Brief History

Ars Technica is a technology news and information website that focuses on in-depth coverage of science, technology, policy, and culture. Here’s a brief history, including some key moments:

1. Founding (1998)

Ars Technica was founded in 1998 by Ken Fisher as a resource for technology news and analysis. The site aimed to provide detailed and comprehensive coverage of the rapidly evolving tech industry.

2. Independent Ownership

Ars Technica operated independently for many years, distinguishing itself with its long-form articles, expert analysis, and a commitment to providing detailed technical information for its audience.

3. Expansion of Coverage

Ars Technica expanded its coverage beyond traditional technology topics, delving into science, policy, and culture. This broadened focus allowed the site to provide a more holistic view of the intersection of technology and society.

4. Acquisition by Condé Nast (2008)

In 2008, Ars Technica was acquired by Condé Nast, a major media company. The acquisition provided Ars Technica with additional resources and a broader platform while allowing it to maintain a degree of editorial independence.

5. Ars Pro Subscription Service

Ars Technica introduced Ars Pro, a subscription service offering enhanced features, an ad-free experience, and access to exclusive content. This move aimed to diversify revenue streams and provide additional benefits to dedicated readers.

6. Policy and Legal Coverage

Ars Technica became known for its in-depth coverage of technology-related policy issues and legal developments. The site’s reporting has included analyses of court cases, cybersecurity laws, and debates over digital rights.

7. Experimentation with Multimedia

Ars Technica embraced multimedia content by incorporating podcasts and videos into its offerings. This allowed the site to cater to different audience preferences and engage with its readership in diverse ways.

8. Science Section and Long-Form Features

Ars Technica introduced a dedicated science section, covering a wide range of scientific topics, including physics, astronomy, and biology. The site continued to publish long-form features, offering in-depth explorations of various subjects.

9. Experimentation with Virtual Reality (2016)

In 2016, Ars Technica experimented with virtual reality journalism, producing a VR app that featured immersive content. This initiative demonstrated the site’s willingness to explore innovative storytelling methods.

10. Adaptation to Digital Trends

Ars Technica adapted to changing digital trends by optimizing its website for mobile devices and incorporating responsive design. The site continued to prioritize high-quality journalism while staying current with technological advancements.

Conclusion

Ars Technica’s history is characterized by its commitment to providing detailed and insightful coverage of the technology landscape.

From its early days as an independent source to its continued evolution within the Condé Nast portfolio, Ars Technica remains a respected destination for readers seeking in-depth analyses and expert perspectives on the world of science and technology.